Regardless of industry, every marketing and sales professional is held to high standards in converting high numbers of leads into sales. While it can sometimes be hard to follow the zigs and zags of a chaotic customer journey, following your prospects through the leadgen pipeline is crucial to converting them into a loyal customer.
In this members-only webinar, our panel of academic researchers and industry experts will explore the importance of lead generation and supporting your prospects throughout the funnel. We’ll discuss the key challenges marketers face in managing the customer journey.
This Webinar is Exclusively for AMA Members
Speakers
Stephanie M. Mangus
Associate Professor of Marketing, Baylor University
Sam Richter
Hall of Fame Speaker, Bestselling Author, AI Technology Founder
Speaker Forthcoming
Aru Anavekar
CEO, Botsplash
Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.