Build and Implement A Strategic Plan
All great businesses need clear direction to guide the work of the organization, and marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can easily be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects.
In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization.
Leave this session with thinking and frameworks to fuel long-term brand growth and advance your career.
December 4, 2025 | 10:00 a.m. – Noon CT
Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
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Who Should Attend?
- Brand and marketing managers, directors, VPs/GMs who own/write/update/implement strategic plans for a brand or business unit (client-side marketing/business leaders)
- CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company/corporate strategy
- Agency strategy/client management/business development roles who want to grow their agency and become better strategic partners for their clients
- Small business owners who want a framework to create a growth plan for their own business
Key Takeaways
- Follow the strategic planning process most brands use
- Use common strategic plan structures and formats
- Start with proper homework and preparation
- Craft an effective vision statement
- Identify key issues and select strategies
- Translate strategies into actionable initiatives
- Access all included templates and worksheets
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Strategic planning, models and where to start
- Vision, business issues and strategies
- Initiatives and actions
Kevin Namaky
CEO, GurulocityKevin Namaky is Chief Executive Officer of the Gurulocity Brand Management Institute. During his 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms.
Kevin has created winning brand strategies, innovation and training sessions for companies such as Scotts Miracle-Gro, Procter & Gamble, Kraft, Bolthouse Farms, Kimberly-Clark, Gorilla Brands, Ubisoft, Formica, Ancestry.com and Nestlé. Kevin also lectures at the Indiana University Kelley School of Business and has been featured in Ad Age, Forbes, Fast Company and the CMO Council.
Who Should Attend?
- Brand and marketing managers, directors, VPs/GMs who own/write/update/implement strategic plans for a brand or business unit (client-side marketing/business leaders)
- CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company/corporate strategy
- Agency strategy/client management/business development roles who want to grow their agency and become better strategic partners for their clients
- Small business owners who want a framework to create a growth plan for their own business
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months